I’m passionate about the strategic role of inclusive user research to inform design decisions and deliver measurable value for users, customers and organisations.

I’ve led research initiatives for enterprise clients across eCommerce, Insurance, Food & Beverage and Charity sectors, delivering products and features that improve customer outcomes and business performance.

By combining robust qualitative and quantitative methods with advanced analytics and behavioural research, I translate complex insights into clear, strategic recommendations that secure executive buy-in, de-risk investment decisions and directly inform product and commercial strategy.

My work demonstrates a consistent ability to drive organisational change through design leadership: building and mentoring high-performing teams, embedding scalable user-centred design practices and creating spaces where collaboration and curiosity thrive.